Case Study: The Whisky Kit, Branding a Gift Set - Yore Brands Ltd.
Yore Brands, Ltd. is a Colorado-based design firm specialized in graphic design and brand development.
graphic design, logo design, publications, layout design, packaging design, start-up, marketing, branding, brand identity, brand guidelines, social media kit, video production, copy writing, consultation
665
wp-singular,post-template-default,single,single-post,postid-665,single-format-standard,wp-custom-logo,wp-theme-bridge,bridge-core-3.3.1,qi-blocks-1.3.3,qodef-gutenberg--no-touch,qodef-qi--no-touch,qi-addons-for-elementor-1.8.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-theme-ver-30.8.1,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-7.9,vc_responsive,elementor-default,elementor-kit-541
 

Case Study: The Whisky Kit, Branding a Gift Set

30 Jan Case Study: The Whisky Kit, Branding a Gift Set

Posted at 17:27h in Case Studies by
0 Likes

The Client

Firstly, what is the goal of the client, and what is their product or service.

The Whisky Kit aspires to be the ultimate gift for whiskey enthusiasts across the country. Gifts sets include tumblers, stainless steel cubes, and other accessories assembled in a handcrafted, wooden box.

Whatever the situation, when you raise that glass to celebrate the new year, a job promotion, or a night out on the town, be sure the The Whisky Kit is close by.

The Gig

Items to Consider:

Moreover, the initial guidance called for a ‘clean’, simple wordmark for a stamp on the exterior of a handcrafted, wooden box, and the use of a rugged font is ideal.

  • Positioning of wordmark; centered or left-justified
  • Distressed or solid font style (used as a stamp)
  • Stacking the wordmark; padding
  • The addition of art for packaging or web design

Subsequently, concepts drafted for initial review:

whisky-kit-concept-01
whisky-kit-concept-02
whisky-kit-packaging-01
First set of concepts from initial information.
HWT American, Shopworn, Left-justified
Strenuous, Cast, Centered
whisky-kit-box
Strenuous, Cast, Left-Justified
HWT American, Shopworn, Centered
MockUps for wordmark. HWT American, Solid, Centered was the end result.

The Deliverables

In conclusion, The Whisky Kit received copies of all design files and finished logos from the brand development:

  • Design Files (.ai, .indd)
  • Vectored art (.ai, .eps)
  • Web Images (.jpg, .png)
  • Product mock up (.psd)
Hire Us
whisky-kit-apparel
T-Shirt Mockup
whisky-kit-mobile-mockup
Mobile App Mockup
Tags:
, , , , , , , , , ,
No Comments

Sorry, the comment form is closed at this time.