Logo Challenge: Senegal’s salt industry makes the world beautiful

16 Dec Logo Challenge: Senegal’s salt industry makes the world beautiful

Excerpt: www.sundaysomewhere.com | Adrian Morris

Photo: Curioso Photography | Unsplash

Armed with the most basic of tools, sticks, sieves, buckets and baskets, the workers travel in wooden canoes called “niosse,” and wade for hours at a time in chest-high waters, filling baskets with salt then hauling it into their boats. They leave the lake dormant for six months a year so salt can regenerate, ensuring this natural wonder continues to draw in the crowds, and remain a thriving business.

Adrian Morris, www.sundaysomewhere.com, 2017

The Narrative

Interestingly enough, Senegal is the number-one producer of salt in Africa. Each year, Lac Rose produces 38,000 tons of salt. Over 3,000 salt collectors actively harvest this salt in slender canoelike boats. First, they use their hands to break off large chunks. Secondly, they place these chunks in baskets aboard their vessel. Lastly, the salt is dumped and dried along the shoreline. These collectors include men and women from across the region, who expose themselves to long 6–7 hour work days. To reduce damage to their skin, they use Shea butter, an emollient produced from Shea nuts.

Markets across West Africa utilize the salt to preserve fish, dry leather, or use in Senegalese cuisine.

The Challenge

Due to salt’s antiseptic and antimicrobial properties, it cleanses pores and leaves skin firm, balanced and youthful. In this challenge, Yore Brands will produce a brand that can be used on several variations of skin care products, while focusing on the origins of its salt content — Lac Rose.

In conclusion, the challenge will also include packaging.

Imagery

The Result

The end product for this logo challenge has finally landed. Below are concepts for a men’s cosmetic line that sources its ingredients from Lac Rose or Lake Retba and the landscape of Senegal.

Du is a simple recognizable brand that relates to masculine nouns used in French — Senegal’s national language. While the logo and font used to promote this brand remain simplistic, packaging and marketing are more ornate and celebrate the liveliness of the Senegalese spirit and countryside.